Ricardo Obon

Head of Digital Marketing

I’ve been working for Acero A Medida (B2B Company) in the Digital Marketing sector since 2016. Acero A Medida is a factory which specialices in steel gastronomy equipment (such as worktables, sinks, cupbords, carts, etc.). We mainly sell to restaurants, hospitals and laboratories. We also manufactura high class laboratory equipment such as reactors and storage tanks for the pharmaceutical industry. My first two years were as a Digital Marketing Junior (we were only 3 people working on marketing) and then I was promoted to sector manager. My day to day work is as follow:
– SEO (Keyword research, SEO on page, Yoast for WordPress)
– KPI Metrics and GoogleAds and FacebookAds campaigns ROI
– GoogleAds Campaigns (Creation, analysis and optimization)
– Data Analysis thru excel and Google Data Studio
– Managing the financial accounts of technology related fields like Hosting, Google Workspace, GoogleAds, MetaAds, etc.)
– FacebookAds Campaigns (Creation, analysis and optimization)
– A/B Testing
– Web design (mainly with WordPress and Elementor, or Wix if required)
– Google Analytics
– Reporting of KPIs and objectives to the General Manager
– Marketing campaigns with Mailchimp

I Also manage a team of 4 other marketing specialists which do what I used to work on when I started:

– Email Marketing with Mailchimp
– Whatsapp Marketing
– Marketing oriented gaphic design
– Community Manager
– Content Manager
– Marketplace administration (Mercadolibre here in Argentina)