Hi, I'm
Ricardo Obon
I have a Bachelor's Degree in Digital Business
BS-AS in Digital Business and Marketing.
Head of Marketing for “Publicidad A Medida”.
Over 9 years of work experience in Digital Marketing
and over 4 years managing Marketing teams.
I specialize in getting clients for my clients through Google Ads.
Native Spanish spekaer with C1 in English.
9 Years job
Experience
+30 Freelancing Proyects
Completed
Services
I Provide A Wide Range Of Digital Services
Digital Marketing
I provide digital marketing services such as Marketing Strategies, Google Ads, Meta Ads, SEO, and such.
Web Development
I provide
Seo Specialist
Optimize your Website's SEO
Why choose me
My professional skills
My Work Experience's Timeline
Senior paid media for TWS– Google Ads and Meta Ads
- Google Ads Management: Oversee and manage all client Google Ads accounts, including campaign creation, optimization, and audits to ensure continuous performance improvement.
- Framework Development: Design and implement a comprehensive framework for Google Ads account management, defining when to launch, adjust, or scale campaigns to maximize ROI.
- Google Tag Manager Setup: Configure and manage Google Tag Manager accounts to ensure accurate tracking and analysis of all campaigns.
- Meta Ads Support: Assist in the creation and optimization of Meta Ads campaigns to achieve cross-platform success.
- Reporting and Analysis: Develop detailed performance reports using Google Looker Studio, providing actionable insights to stakeholders.
- E-commerce Optimization: Utilize tools like Wicked Reports to enhance tracking and ROI for e-commerce accounts.
- Data Analysis: Conduct in-depth analysis using Excel and Google Data Studio to identify trends and make informed decisions.
- A/B Testing: Execute A/B tests to evaluate campaign effectiveness and refine strategies.
- SEO Collaboration: Support SEO initiatives to improve overall digital marketing performance.
Head of Digital Marketing
Head of Digital Marketing for Publicidad A Medida, a Digital Marketing Agency in which I work in:
– SEO
– Google Ads and Meta Ads
– KPIs
– Email Marketing
– Content Marketing
– Lead Generation
– Leader of a 4 persons team
Head of Digital Marketing
I’ve been working for Acero A Medida (B2B Company) in the Digital Marketing sector since 2016. Acero A Medida is a factory which specialices in steel gastronomy equipment (such as worktables, sinks, cupbords, carts, etc.). We mainly sell to restaurants, hospitals and laboratories. We also manufactura high class laboratory equipment such as reactors and storage tanks for the pharmaceutical industry. My first two years were as a Digital Marketing Junior (we were only 3 people working on marketing) and then I was promoted to sector manager. My day to day work is as follow:
– SEO (Keyword research, SEO on page, Yoast for WordPress)
– KPI Metrics and GoogleAds and FacebookAds campaigns ROI
– GoogleAds Campaigns (Creation, analysis and optimization)
– Data Analysis thru excel and Google Data Studio
– Managing the financial accounts of technology related fields like Hosting, Google Workspace, GoogleAds, MetaAds, etc.)
– FacebookAds Campaigns (Creation, analysis and optimization)
– A/B Testing
– Web design (mainly with WordPress and Elementor, or Wix if required)
– Google Analytics
– Reporting of KPIs and objectives to the General Manager
– Marketing campaigns with Mailchimp
I Also manage a team of 4 other marketing specialists which do what I used to work on when I started:
– Email Marketing with Mailchimp
– Whatsapp Marketing
– Marketing oriented gaphic design
– Community Manager
– Content Manager
– Marketplace administration (Mercadolibre here in Argentina)
Digital Marketing Specialist
My first 2 years in Acero A Medida, I worked as a Junior in Digital Marketing, then I was promoted to Head of Marketing (the company was small at the time). As I worked as a Junior, my day to day job was:
– GoogleAds campaings (Creation, analysis and optimization)
– FacebookAds campaings (Creation, analysis and optimization)
– Email Marketing with Mailchimp
– Whatsapp Marketing
– Marketing oriented gaphic design
– Community Manager
– Content Manager
– Marketplace administration (Mercadolibre here in Argentina)
Cobol Programmer
Cobol programmer using Jobs, CICS and DB2 for “Banelco” via “Epidata Consulting”
Cobol Programmer
Cobol programmer using Jobs, CICS and DB2 for Accenture for “Banco Galicia”.
Tech Support
Freelance Digital Marketer
Freelancing in my spare time in:
– WordPress (Web Design and E-Commerce Design)
– Google Ads and Meta Ads
– SEO
– Lead Generation
Industries worked in:
– Cryptocurrencies
– Health & Wellbeing
– Factories
– Digital Products
– Design
– Handcrafting
– Education
– Construction
Let's Connect
Please fill out the form on this section to contact with me.
